Branding • Graphic Design • Art Direction • Apparel •
kristin hess creative
Hi! I'm Kristin, a graphic designer based in Boulder, New York City and Dallas.
I found my way to design by blending my passions for art, dance, fitness and entertainment, and I've been fortunate to collaborate with hundreds of incredible clients across the arts, entertainment, dance, fitness, and wellness industries. I'm constantly energized by the work my clients do to make the world a better place.
In my free time, I love exploring new things - whether it's a new recipe (ramen is my current obsession!), a local coffee shop, a new musical, a hiking trail, or a ski slope. I'm also a water lover (the ocean kind), a sometimes dance teacher, and a self-proclaimed expert in all things travel and food. Peep my travel website!
MY SERVICES
art
direction
Develop a cohesive visual story for your brand through expertly crafted campaigns and photoshoots. I help you translate your brand's message into captivating visuals that resonate with your audience.
brand
design
Create a memorable brand identity that sets you apart. I design a unique logo, define your brand strategy, and provide the essential visual elements: logo variations, color palette, typography guidelines, and social media templates. I also offer expert social media marketing guidance, curate a stock image library, and more.
Graphic
design
Communicate effectively and engage your audience with impactful graphics across all mediums. I design eye-catching visuals for print, digital, and social media that bring your ideas to life.
Apparel
design
Elevate your brand with fashion-forward apparel and merchandise that people will actually want to wear. I design high-quality, trendsetting pieces that make a statement.
mini
branding design
Launch your brand with a foundational visual identity. For a budget-friendly price, receive a minimalist logo, color palette, font selections, Canva setup, social media templates, and a stock image library. Perfect for coaches, dancers, and social/online-focused businesses.
1:1 Marketing + Canva
Tutorial Sessions
Running your business solo and hiring a designer or marketer isn't in the cards? In this session, I'll set up your Canva, teach you how to create stunning, on-brand visuals, help with any design, social and marketing challenges you are having and develop a custom marketing plan to achieve your goals.
of design experience
10 years
and counting
186 clients
completed
840+ projects
client testimonials
KIMBERLY GIANNELLI
The PR Social Founder
Public Relations + Marketing
"As a business owner who values strong creative partnerships, I have had the pleasure of working with Kristin Hess on numerous projects, referring her to countless clients who seek innovative and impactful design solutions. Kristin’s hands-on approach, coupled with her boundless creativity and attention to detail, consistently delivers engaging, eye-catching branded assets that optimize marketing efforts. Her work is fresh, functional, and her work ethic is unparalleled.
Notably, during the height of the COVID pandemic, Kristin brought to life the identity for iheartdance NYC, an initiative that reignited the dance community in New York City. From branding to web design and the creation of all assets, Kristin developed a global identity for the initiative that reached millions worldwide.
Additionally, we collaborated on an exclusive marketing course for yoga teachers, providing essential tools to build their brands, connect with their audience, and inspire people of all body types to embrace movement and improve their health. This course reached teachers in more than 53 countries, further showcasing Kristin's ability to create meaningful, global impact. Her expertise, dedication, and vision make her an invaluable partner in any creative endeavor."
SUSIE RIEFENHAUSER
Steps On Broadway
Marketing Director
I had the pleasure of working with Kristin Hess, and she truly is a joy to collaborate with.
Her understanding, curiosity, and collaborative spirit make the design process not just productive but enjoyable. Kristin is always eager to push the boundaries of design, helping me to take Steps on Broadway to the next level.
Her determination to create a fun, innovative, and impactful aesthetic has significantly elevated our projects. I can't recommend her highly enough!
ERICA DESAI
CityPickle
Co-Founder
Kristin’s talent and design instincts helped launch CityPickle’s inaugural apparel line.
She intuitively understood the brand ethos and designed pieces that perfectly encapsulated and communicated that. She kept the collection on the forefront with regular trend forecasting, ensuring CityPickle’s apparel always felt current and on-brand. She diligently researched and built relationships with suppliers, followed through on all tasks, and brought incredible positivity to her work.
One piece that is especially noteworthy is her work with Frances Valentine to collaborate on a custom pickleball bag. Kristin led this effort for CityPickle, working with the design team at FV on each detail, resulting in a truly special bag proudly sold by both brands.
JOE CICERO
CEO & Founder
The yard
Kristin has been an invaluable asset to our team, and someone who I view as a business partner, not a freelancer or consultant.
We brought her on in the very early days and despite being remote and managing other clients, she has always been incredibly responsive and flexible to our wide-ranging requests.
Some of Kristin's key contributions include: establishing a brand for all of our digital and IRL assets, managing our email newsletter and social media, and designing all of our merchandise.
If you are a business owner who is short on time and resources, you can trust that all of your company's creative endeavors are in good hands with Kristin.
JOSH KEIHL
Marketing Manager
The Yard
Kristin has been an excellent partner for The Yard, playing a critical role in our growth as a young start-up gym with two locations.
Her experience as a designer has helped us not only develop a brand identity with logo lock-ups, fonts, and colors but she also took the lead on bigger projects like our giant (and beautiful!) building mural in Mill Valley and swag featuring her original mascot designs.
She's also a delightful person to work with and a fantastic teammate. Highly recommend!
KAILEY MARSHALL
Composer
Ghostwriter & Songs for Slutty Girls
Kristin Hess is an absolute JOY to work with.
She’s completely committed to finding the design that works best for you and provides multiple options for you to choose from until you find the perfect thing. And of course her designs are modern, exciting, and gorgeous.
Kristin believes in quality work, timeliness, and a commitment to your specific brand and vibe.
A total joy to work with and can’t recommend her enough!
MARISSA JEAN
Founder
Kinections Dance Group
Kristin was able to take my vision and run with it.
As an artistic director of a brand new company, Kristin was able to take the time to design a logo and create a unique identity and story for me along with fonts and colors. She was able to spend time with me to decide on our new look that translated to our additional branding for our website, clothing, advertisements, etc.
It was a memorable and exciting experience where she was able to listen to what I wanted and create a logo better than I ever imagined.
A thousand times recommended for anyone who wants to work with Kristin!
cARISSA VANDERWAL
Founder
Macros with carissa
I saw someone on Instagram recommend Kristin for branding/logo design help and I immediately reached out to her.
I found so many pros to working with Kristin. She was extremely helpful, answered every single question I had, and nailed the design idea I had in my head. In fact, she made the idea that I had in my head even better than I imagined.
She always replied promptly within working hours and made me feel seen and heard when it came to what I wanted for my business logo.
It was worth every single penny and I would hire her over and over again!
