Goal: Develop comprehensive brand identity and visual assets for iHeartDance NYC (22 shows on Empire Hotel rooftop, featuring dancers from ABT, NYC Ballet, Broadway, etc.). Produced 22 sold-out performances, employed 200+ dancers/choreographers, raised significant funds, and reached international audiences (including Ukraine benefit).

Role: Creative Director

Featured in: ABC 7, CBS, Broadway World, Extra, 4 NY, NY Times, Dance Informa, NBC NY, Crain's, WCBS880, Town & Country, Critical Dance, Here and Now, The Dance Enthusiast.