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The Yard

The Yard Branding, Merch and Mural Design

2022-Current

Role: Ongoing graphic and branding designer for The Yard, collaborating with marketing manager and owner.

Responsibilities: Brand refresh (modern logo); digital/print design (social media, email, posters, signage); original mascot/pennant illustrations; designed 6+ apparel items; designed 30-foot mural.

Results: Cohesive, contemporary visual identity; enhanced online/in-person presence; illustrations/apparel well-received, strengthening community/recognition.

Highlight: Developed successful "Six Week Barbell Basics" program.

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