Goal: Design diverse, engaging apparel for The Shop at Steps on Broadway, increasing brand visibility and driving sales.

Role: Lead Apparel Designer for online/physical store.

Designs: Sweatshirts/hoodies, t-shirts/tanks, sweatpants/leggings, hats/bags, water bottles/accessories for all ages/styles and Steps Academy, professional programs, and the main Steps brand.

Results: Drove sales and brand awareness; "Eras Tour" inspired crewneck sold out quickly; 30% shop profit increase.