

Shop at Steps on Broadway
Steps on Broadway
2021-Present












Project Goal: To design a diverse and engaging apparel line for The Shop at Steps on Broadway, catering to dancers of all ages and styles, while increasing brand visibility and driving sales.
My Role: Lead Apparel Designer responsible for creating a wide range of apparel and merchandise for The Shop at Steps on Broadway (both online and in their physical store). My designs include:
* Sweatshirts and hoodies
* T-shirts and tank tops
* Sweatpants and leggings
* Hats and bags
* Water bottles and accessories
I create apparel for adults, children, and various Steps on Broadway programs, including Steps Academy (kids and teens program), professional training programs, and the overall Steps on Broadway brand.
Results: My designs have been successful in driving sales and increasing brand awareness. One notable example is a crewneck inspired by Taylor Swift's Eras Tour, which sold out quickly. Overall, since I began designing for The Shop at Steps on Broadway, shop profits have increased by 30%.