Goal: Enhance Steps on Broadway's visual identity and brand presence.

Role: Graphic Designer, collaborating with marketing/email/social media teams to create engaging content.

Responsibilities: Design all marketing materials (social media graphics, email templates, website assets, show collateral, merchandise, digital ads); maintain brand consistency; collaborate on social media strategies.

Results: Social media following increased from 74k to 223k; merch sales up 30%; overall programming growth.

Highlights: Transformed Steps on Broadway's visual identity; created resonant visual language; drove social media and revenue growth.