Goal: Revitalize The Steps Academy's brand, modernizing its visual appeal while honoring its legacy.
Role: Lead designer for rebrand.

Responsibilities: Refreshed 20-year-old logo; defined new color palette, typography, and photographic style; integrated archival photos; designed new website UX/UI; applied new identity to apparel, marketing collateral, social media, signage.

Results: Modernized Academy image, creating engaging visual identity that resonates with young dancers and families, communicating excellence while honoring legacy.