Project Goal: To create a comprehensive brand identity for Yoga Eros that visually communicates its unique approach to yoga, incorporating elements of sensuality, inclusivity, and natural inspiration.

My Role: As the brand designer for Yoga Eros, I was responsible for developing all aspects of the visual identity, including:

Logo Design: Crafting a primary logo and variations that incorporate the symbolic snake, sun, and moon elements, reflecting the client's philosophy and vision.

Iconography: Creating supporting icons for the brand, further emphasizing the snake, sun, and moon motifs.

Color Palette: Developing a color palette inspired by diverse skin tones, symbolizing inclusivity and the human body.

Mood Board and Visual Direction: Creating a mood board and providing visual direction for photography and imagery, drawing inspiration from nature and mythology.

Brand Guidelines: Establishing clear guidelines for the use of the logo, colors, typography, and imagery to ensure brand consistency.

Marketing Collateral:
Social media templates
Website design
Email templates

Deliverables:
Full logo kit with variations, Brand icons, Color palette, Mood board, Stock image library, Photoshoot concept list, Social media templates, Social media set-up guidance, Website design, Email design

Results: The branding successfully captured the essence of Yoga Eros, creating a visually appealing and distinctive identity that reflects its unique approach to yoga and its commitment to inclusivity.

Highlight: This project was a favorite due to its creative exploration of symbolism, nature, and the human form, resulting in a brand identity that is both sensual and tasteful.